14 years of experience in the communication industry in the MENA region.

2 nationalities, Lebanese Canadian. 2 schools, College Marie de France in Montreal and CLW in Lebanon.

1 university, Lebanese American University. 1 BS in Graphic Design. 1 academy, Accademia Italiana di Firenze. 1 certificate in fashion illustration.

5 languages, French, English, Arabic, Italian and basic German.

8 working years in Dubai with 3 multinational agencies BBDO, FP7/McCann and FCB. 6 working years in Beirut with 1 multinational agency in Beirut, J. Walter Thompson where she became the Creative Director in 2016.

1 cofounded independent agency, in 2019, Midnight Cravings.

1 cofounded e-commerce platform, LooZoom.com

1 founded social media art platform in October 2019. Paola is the founder and curator of Art of Thawra, an Instagram platform that collects all the Lebanese revolution art @Art_of_Thawra

Experience in 20+ business sectors including telecom, retail, FMCG, banking, cosmetics and beauty. Handling more that 50 different brands such as Coca-Cola, McDonald’s, Heineken, Nestlé Necafe, Snickers, M&Ms, Oreo, Tuc, L’Oréal, Maybelline, Nivea, touch, Red Bull, Bou Khalil Supermarkets, Dubai Holdings, Emirates NBD, Wafi mall, Barclays bank, Mastercard, DIFF, among others.

70+ award trophies, at regional and international award shows such as Cannes Lions, D&AD, Clio, New York Festivals, Lisbon Ad Festival, the Dubai Lynx, MENA Effies, the Loeries and many more. Among which are 3 Silver Lions in Outdoor, Design and PR and 5 Dubai Lynx Grand Prixs in Outdoor, Direct, PR, Integrated and Creative effectiveness.

5 completed international creative juries. Paola had the honor to judge on the Cannes Lions Direct Jury in 2018, the New York Festival integrated Grand Jury in 2018, the New York Festival Design Grand Jury in 2017 and the Dubai Lynx Student jury in 2017. She judged on the Lisbon Radio Grand Jury in 2019.

20 Yrs in Comms: A seasoned professional with two decades of experience.

5 Global Agencies: Partnered with top industry names: Saatchi & Saatchi, DDB, J. Walter Thompson, Leo Burnett, and FP7 McCann.

5 Key Strengths: Exceptional skills in team leadership, art direction, branding, bilingual copywriting, and conceptualization across sectors like tourism, aviation, telecom, automotive, banking, NGOs, real estate, FMCG, and cosmetics.

30+ Trophies: Recipient of over 31 creative awards from prestigious festivals: Cannes Lions, D&AD, New York Festivals, LIA, CLIO, MENA EFFIES, LORIES, Dubai LYNX and CRESTA.

70+ Brands: Led creative projects for over 50 major brands, including Diriyah Foundation, Diriyah Season, SAUDIA Airlines, AlUla, Riyadh Air, Aramco, Ithra, Heinz, Mirinda, 7Up, Sting, McDonald’s, TAWAL, Zain Telecom, STC, VW, Volvo, Mercedes-Benz, QNB, SAGIA and many more.

30+ Brand Creation: Directly contributed to the creation of 35+ brands, including TDHC, Iskan Bank, Al Hallab DXB, Supy, TAWAL, La Fuente De San Miguel, J2, EasyBuyAfrica.com, Bloomsberry, George Chakra Maison de Mode, and many more.

3 Languages: Arabic (native), English (fluent), Russian (beginner: Draft mode - not final to export).

2 Nationalities: Syrian heart, Russian edge, same creative brain.

1 Degree: Bachelor’s degree in Fine Arts with honors, specializing in Visual Communication Art.

1 Bike: My Indian Scout Bobber where I reset my head, sharpen my instincts, and come back to ideas with more torque. Long rides, loud thoughts, sharper campaigns.

Living to learn, achieve and inspire.

Lea has 9 years’ experience with multinational agencies managing diverse national and international client profiles – from telecom, to FMCG, to retail, to automotive, to technology companies working with a cross functional team including creative, digital, media, social media, PR, production houses and the content unit department. Lea is an Agile

juggler between the clock and the compass. Started her career at Leo Burnett Beirut in 2012 as a Junior Communication Executive, stepping up to Account Manager at J. Walter Thompson Beirut in 2015.

In 2017, Lea was nominated for the JWT Hip Club Class which is created to identify 50 outstanding employees across the network.

Lea later moved back to Leo Burnett as Communication Supervisor on Proctor and Gamble, before she left Leo Burnett Beirut in August 2018 to jump on a new challenge; the start of Midnight Cravings.

Clients she’s worked on:

P&G, Touch, Red Bull, Volkswagen, Bou Khalil, CME, Globemed, ABC, Coca-Cola, Beesline, Mondelez International, Chateau Musar.

11 years of experience in Marketing and Advertising.

After starting her Marketing career at Banque Libano-Francaise and Les Affichages Pikasso, Maya flew to Paris to get her Master degree in Marketing and Advertising from ESG Management School. She then moved back to Lebanon and joined multi-national agencies including J. Walter Thompson  and M&C Saatchi, where she handled a portfolio of accounts ranging from FMCG to retail, banking and luxury goods.

Throughout her career, Maya gained expertise spanning across marketing and communication, strategic planning, project management, media planning and advertising sales. .

Since 2018 Maya’s been working on the start of her own business. 

Her experience in both the marketing sector and advertising sector have shaped her to become a professional with a broader view on communication and the industry as a whole.